Have you ever found yourself squeezing, inspecting every single avocado in the pyramid pile presented in the produce section?

Have you spent 5 minutes in an endless pick & choose debate on whether you go for the green and wait and see at home or go for the "looks good to me" in hopes to enjoy a perfect buttery avocado the same day?

Chances are you will toss half of your fruit and spend way too much on the avocado you were able to salvage. Avocado shopping is a frustrating time-consuming task. 

The produce section

Brrrr...we all feel a bit chilly when we look for the best fruits and vegetables at the local supermarket or deli. The pre-conceived idea is that it has to be fresh if it is cold which is not necessarily true. It might keep the produce from spoiling but it will not make the produce tastier. Often times, the temperature is too cold which stops the ripening process, making your green avocado a fruit that will never become the perfect buttery avocado you were hoping for...

Neat shelves & colorful pyramids: Each fruit and vegetable has been meticulously placed on a shelf or displayed as an overflowing cornucopia on a center display. Supermarket staff will stack as many fruits as possible to show an abundance of choices but beware of the JENGA like pyramid, if you pull a fruit at the bottom of the pile, the whole display may just crumble down. 

The untouched fruit - slim pickings: When picking the best looking fruit, you won't want the fruit on top that everyone has touched, you want to rummage under to see if you can get something untouched...Good luck finding the hidden gem!

Avocado Roulette at the supermarket

For avocados, stacking them (out of the original transport cases) will already make them prone to bruising. If you attempt to look for the perfect avocado, chances are many shoppers have come before you to inspect, touch and sometimes squeeze every fruit on display. Some may have dropped on the floor in the selection process causing bruises which will turn yucky black when the fruit ripens. 

Supermarket shopping for avocados is the most difficult task. All of these factors will impact the fruit quality. We recommend you plan way ahead of time and buy them green. Try to ripen them at home to avoid bruising from mishandling. Ripening is not an easy task and will be impacted by avocado season. 

If you plan to pick your own ripe avocado at the supermarket, here are some tips. All in all, you will have to hope for the best every time you open a supermarket avocado. A few will go to the garbage bin making the best edible one quite an expensive treat. 

You can skip the drama, let us do the ripening and just enjoy every fruit you order with us with complete peace of mind. Remember you can order online for next day delivery across NYC and eastern NJ. We now also ship nationwide with delivery within 1 to 2 business days. No more guessing necessary! Just order, cut open and enjoy!